Despite the undoubted popularity of mobile usage as well as mobile apps, some business still ponder whether creating apps for their business is a must-do thing or not, due to the expense and complications involved. However, the recent figures can vouch for the fact that the pains taken for the development are certainly worth it. According to recent survey, 45.8% consumers declared that they bought items since the app in their mobile caused them to actually visit the store in the first place. In fact, in 2013’s Black Friday, more than 50% shoppers did their shopping through mobile devices. These figures are staggering, necessitating the need to harness this potential.Effective mobile strategy and creative apps are thus the need of the day. However, just a great app does not necessarily translate into great revenue since the app must be promoted well; also the customers must be offered great reasons so that they download it in the first place. So, here are some ways and features that should be included in the applications so that they generate maximum revenues. Recommendations instead of ads- When using apps, most people get really irritated when they are disturbed right in the middle of something by some ads. This is especially true in case of banner ads which take up a lot of space. Very few people seldom click those ads, so it is best to avoid them completely. Instead of such ads, it is best to go for recommendations. The recommendation engines are improved on a regular basis so that the best suited ads are provided to specific users which might lead to high conversion rates. It actually makes better sense. In fact the various formats of the ads that you give should be mixed and matched so that they are just right. Smarter push notifications- Conventional advertising cannot suffice as a factor for driving up revenues. Smartphones has made it possible for you to be connected with your customers on the go, so it is best to take advantage of that situation. Push notifications allow retailers to use targeted messaging so that customers can be driven to use their store. Use the notifications for sending of updates such as upcoming sales, stock notices or shipment status. Allowing mobile orders- Now this is the main aim of any mobile app- generating revenues and what could be more direct than allowing them to carry on their transactions through the applications. According to the data mentioned earlier most customers prefer this method of shopping, so it has become almost must that apps allow this. Creating internal apps- Internal apps help employees so that better customer service can be delivered. These should include features like complimentary lines, latest product information, etc which would motivate browsers to convert into buyers. This lends you an edge over normal procedures of selling, in which the sale is totally dependent on the competency of the sales person; if he or she is not competent enough you would lose a potential customer. But in this case, the browsers will get all the needed information and more from the apps. Loyalty rewards- This time-tested method can help you multiply your business through your app. Introduce the mobile loyalty program so that the frequent shoppers can be rewarded without any extra hassles. This takes the minimal effort but sales can be increased just through the mobile devices of users. Businesses today must focus on the various facets of mobile applications so that they can reap full benefits. It is not simply about putting countless ads; there should be a good as well as matured business strategy in place in combination with creativity. Unless that happens it will be difficult for them to increase their revenue or deliver great ROI. To get maximum benefits of mobile apps, you may consider hiring services of a certified mobile app development company. We provide offshore mobile application development services. If you would like to hire mobile app programmers for your projects, please contact us at Mindfire Solutions.
Many reports have highlighted how the mobile application development industry is growing at an explosive pace. The rapidly growing popularity of mobile apps has further encouraged many companies to launch innovative apps at regular intervals. However, the rapid increase in the number of mobile apps can be attributed to several factors. In addition to the huge popularity of mobile device, the development is also boosted due to improved data speed, new mobile operating systems and expansion of mobile app stores. The growing demand for mobile apps will remain intact over a longer a many years. But the future prospects of mobile application development will also be impacted by a number of factors.
5 Trends that will Impact Future Prospects of Mobile Application Development
1) New Mobile Operating Systems: The mobile app development landscape is still dominated by iOS and Android. Despite being there since some time, Blackberry and Windows mobile are trailing. The upcoming year will see many new mobile operating systems entering into the landscape. Along with the mobile Firefox OS from Mozilla, the users will soon have access to a proprietary OS known as Sailfish. The new operating systems will mostly target the emerging market with the strategy to completely phase out the feature phones. So smartphones will now be affordable for most users. The new mobile platforms will further contribute towards the explosive growth rate of mobile apps.
2) More Powerful Processors: With new operating systems entering into the mobile app development landscape, it has become essential for Apple, Google and Microsoft to retain users by offering more innovative features. Recently, Apple released the iPhone 5s with a 64-bit processor chip. So other companies will optimize their mobile devices with similar processor chips to beat competition. In fact, Samsung and Qualcomm have promised to launch devices with chips having high processing power before the end of 2014. With more and more companies providing chips with high processing power, the mobile application developer will now build robust applications to avail the feature.
3) Innovative Features of Mobile Devices: The mobile application development is always affected by the fresh and innovative features included in the mobile devices. Many companies are planning to launch mobile devices that can be worn as smart glasses or smart watches. These new devices are expected to transform the conventional way of using mobile phones. It may take some time for the wearable mobile devices to become hugely popular. But the innovative features of the mobile devices will encourage developers to build completely new kind of apps. The existing apps will be further optimized to deliver richer user experience across different types of mobile devices.
4) Optimized Enterprise Apps: A consistent increase is noted in the number of people accessing internet on their mobile devices. So it has become essential for enterprises to optimize the look, feel and performance of their websites for various mobile devices. At present, many organizations prefer mobile website to customized enterprise apps to curtail expenses. But soon companies have to develop enterprise apps to interact with and engage customers. Many companies will even opt for mobile advertisement to impress the prospects by complementing their preferences and lifestyles.
5) Connecting Mobiles and Other Devices: Each user wants to use his smartphone for multiple purposes. Many people, nowadays, are using mobile apps to operate their TV sets and video game consoles. But companies like Samsung and Google are investing in innovative technologies to enable users to control and operate a variety of appliances directly from their smartphones. Thus, customized mobile apps will be designed to connect several household appliances including TV set, washing machine and video game consoles. The growing popularity of connected objects will further contribute towards development of more customized mobile applications.
A number of reports have further highlighted that more and more enterprises are investing in cross-platform mobile app development. But each company will build applications by targeting the popularity and market share of individual mobile operating systems. Thus, the future prospect of mobile application development will also be directly impacted by the popularity of the mobile platforms. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.
We provide offshore mobile application development services. If you would like to hire mobile app programmers from us, we would be glad to assist you at Mindfire Solutions.
If you are running a business, having a mobile enabled website provides you an unparalleled advantage, especially when it comes to fixing your marketing strategy or plan. Frankly speaking, a mobile website is an absolute necessity in modern business fraternity as you will find a huge chunk of internet users more inclined towards accessing websites through a cell phone than anything else.
That is why, it is the need of the hour to develop as well as design websites that are accessible via devices like iPhones and smart phones so as to extend your business reach to a larger ambit of customers. Here is where the greatest challenge lies. Although almost all these websites may appear perfect on modern smart phones, navigating them on these devices might be an uphill task mainly because of the small screen area as well as other technical limitations. The users might have to zoom in or out, scroll up or down, left or right, or do other kinds of adjustments in order to access the information they are in search of.
Now this at times becomes a cumbersome experience. Naturally, the onus is on the mobile website designing companies to design these sites in such a way that the users can navigate through them without any difficulty whatsoever and access them with ease. As per the statistics, difficulty in accessing websites often acts as a deterrent for the users and they grow a tendency to drift away to sites which they find relatively easier to access and browse.
Hence, the success or failure in catering to newer customers almost entirely depends upon effective creation and designing of these websites along with their ability to persuade customers into repeatedly visiting them and availing the product or service offered. Now let us discuss why you need to put maximum emphasis on having mobile-enabled websites for marketing your product or service.
The increasing use of smart phones
The use of smart phones have more than doubled over the last few years since their inception. In order to keep pace with the growing demand, manufacturers of these devices are also coming up with high tech devices that are complete with several value-added features, making these devices more and more popular amongst people. Thus, but for a mobile website it is nowadays virtually impossible for a company to create a respectable client base.
Increasing popularity of mobile internet
As per a recent study, almost 40% of people use some or the other kind of mobile device for using internet and browsing through websites at least once a day. This itself explains the amount of popularity mobile internet enjoys these days. Naturally, having a mobile website vastly increases the chance of your company website to be browsed by a sizeable amount of people on a regular basis on a given day, thereby increasing the amount of potential customers by a considerable extent.
Because it is a cost effective way of marketing
Since you already have a website that is specifically designed to be viewed on a PC, it will hardly cost you anything to make that site accessible via a mobile and help it reach out to a larger ambit of customers. In other words, you are just making some adjustments and alterations to the specifications of the site to make it accessible on mobile phones. As you are not creating any fresh website but suddenly reaching out to a larger and hitherto unexplored pool of customers without any extra cost, that pays off in terms of revenue at the end of the day in a great way.
Use of GPS
Nowadays, people vastly use GPS technology for finding directions, services, businesses or things that they need in their daily lives. Hence, availing a mobile enabled site will invariably provide you an edge as your business will constantly appear on the GPS search whenever or wherever people enable it. This will increase the viewership of your site by many folds.
However, an effective mobile enabled website should have the following features to increase its traffic:
- User-friendly design customization that is suitable for screens of any type of cellular phone
- Tap-to-Call function to a particular selected number or a set of numbers
- User-friendly navigation menu for drawing potential leads
- Tap-to-Email function to a particular selected address
If your phone website fulfils all these conditions, it is invariably going to play a pivotal role in increasing your client base to a large extent, thereby increasing your ROI as well without any sizeable investment whatsoever. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.
We provide mobile app development services. If you would like to hire mobile app programmers for help on your projects, we would be glad to assist you at Mindfire Solutions.
An offshore mobile app development organisation can do wonders, for it would bring down the costs to a large extent for the mother company. In this age, it is all about providing the best to customers worldwide, with the least amount of costs involved. This is why firms across the globe are looking at India for an answer, one that would curb expenses as well as bring in high quality apps. However, it would also be wise to learn more on why outsourcing the job of developing high quality apps would be feasible.
Let’s then take a look at the number of benefits companies across the world gain, using outsourcing schemes.
Benefits of outsourcing mobile app development services to India
1. To begin with, when outsourcing is done by the parent company to India, the company wouldn’t have to deal with large costs. Large costs happen when they have to hire or recruit developers as well as pay them salaries for the job in hand, along with benefits as per the law of the land. Apart from evading these costs, companies wouldn’t have to worry about depreciation or equipment costs, hired or bought, since that would be taken care of by the outsourced party. The money saved by the parent company then would be channelled to the outsourced team, but this doesn’t mean it has invested the money, rather the company only pays for the mobile app development services, not for infrastructure set up or recruitment costs.
2. High quality levels are assured with outsourced vendors in India. They follow the policy of honouring every request of the client. In house employees could be a little wayward with their attitude towards the task in hand, the same wouldn’t be with an outsourced company that dwells on an “I can do it attitude”
3. With off-shoring, a company wouldn’t have to involve internal employees for the task in hand. Rather, the company can now invest the internal sources time as well as energy into other core functions of the business, especially for profit making.
4. Talking about technology to be used while developing an app, an outsourced vendor would have all the updates and latest knowhow, technological inputs and state of the art tools to develop an outstanding app, which means the parent company doesn’t have to invest in research and development, testing etc.
5. Outsourcing also brings in stability when it comes to pricing, and parent companies wouldn’t have to waste time shopping around for price comparisons too. Budgets would be stable, operations would be efficient resulting in on time deliveries.
6. When you outsource you start getting recognised in India. Other companies would want to know more about your venture, and maybe tie up with your company as a business friend too. When that happens, they would want to invest in your company shares, which might result in maximum output.
7. Government coalitions wouldn’t affect the developmental process; the markets in India are very liberal and open at all times to work with.
8. The opportunities for investment using incentive schemes are wide and in abundance for parent companies to choose and indulge in. There are special economic zones created for lower imports and lower tariffs too.
9. The consumer market across India is huge. Moreover, with more than a billion consumers waiting to try your apps, imagine the amount of revenue flowing in for the company.
10. You get highly qualified, well trained and updated young men working round the clock. Tech support or assistance is available even in the middle of the night. Universities and colleges of repute are churning out more than half a million tech graduates every year, and the resource pool boasting of innovation is in abundance for parent companies to tap into.
The Indian scenario has always been of prime importance, especially for it’s time difference when it comes to outsourcing for companies big or small. Big players such as USA, UK, European nations and Australia look at the 24x7 support, which they get from India with glee. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.
We provide mobile app development services. If you would like to hire mobile app programmers for help on your projects, we would be glad to assist you at Mindfire Solutions.
As a large chunk of the world population is increasingly getting hooked to Smartphones and tablets, there is a recent trend amongst businesses to design and deploy mobile applications in order to fulfill their internal needs as well as the requirements of their clients. Given this huge demand, the mobile app development process needs to be injected with more amount of maturity and discipline with a team or teams taking ownership of the same. But before we discuss further on who is responsible for this app development process, let us go for a comprehensive overview of the general application design procedure.
The mobile application development procedure
There are certain fundamental steps which go into the development of a mobile app. Let us understand the procedure in a step by step manner.
- First of all the developers need to understand the business goals or expectations of the client, especially the vision as well as mission. Herein starts the effort to come up with the best possible outcome with respect to every project.
- Next comes a thorough comprehension of the different facets of the industry within which the client operates. This is of immense significant for feature enhancements, that would give the client a competitive edge over others in the market.
- Based on the clients instruction along with a unique blend of technical expertise combined with creative abilities, compelling messages are delivered.
- Then the mobile app developers intricately leverage mobile technology along with web programming solutions, and carry out the procedure, strictly adhering to the client's time-line and ultimately ensuring that the result meets the client's expectations.
- With the development of each application, however meticulously it might be done, there is always the possibility of potential defects or errors. Hence to ensure the quality of the application, focus should also be laid on identifying content errors, software defects, as well as design and usability flaws within the products. The software testing phase involves a blend of various procedures, ultimately leading to a comprehensive testing of the entire app.
- One the creation of the application is over, the app is then published in different app stores, for the user to download.
- Once you create and publish an app for the iPad, iPhone, Android or iPod platforms, advertisement and promotion of the app becomes a very crucial aspect. The promotional package may include campaigns across social media, websites or any other public relation campaigns.
- Building, publishing and promoting the app is not enough. To ensure that the app delivers as per the expected performance, continuous maintenance should be carried out, which in turn enriches the client's experience.
Who takes the real responsibility for development?
Given the mobile development process, it is indeed clear that a lot of effort goes into the designing of an app. New ideas should be put to action by blending them with technological skills and creative acumen and this calls for involvement of dedicated people and teams. The mobile development procedure calls for more maturity, as stated by a recent survey conducted among 804 executives including CEOs, IT directors as well as development managers. 85% of the respondents point out to the fact that so far as their enterprises are concerned, there is no single “mobile leader”. The absence of mobile leaders in a way reveals that there also exists the lack of any corporate mobile strategy. The survey also brings out that there are a number of companies which do not have well-defined mobile strategies.
On the whole it is seen that the IT world is busy with supporting more than one mobile operating system. The need for the day is a synchronization of the entire process, with responsible teams in charge of specific activities. A great step in this direction is the move towards mobile-specific APIs which will in turn boost the integration between front-end apps and back-end enterprise systems. And that’s when you would need to hire mobile app programmers who are certified and benchmarked by the industry.
We provide mobile app development services. If you would like to talk to one of our expert mobile app developers, please get in touch with us at Mindfire Solutions.
With more and more people switching to smartphones and tablets, mobile app development has become one of the most profitable businesses. Each enterprise looks for options to get higher ROI by launching a hugely popular mobile application. But the popularity of a mobile application depends on several factors. Along with optimizing the look, feel, functionality and performance of the application, an enterprise also needs to concentrate on marketing it by targeting the most relevant users. The right marketing strategy will further make it easier for a business to beat the intensifying competition among various developers.
7 Effective Mobile App Marketing Strategies
1) Optimize Presence on Social Networks: Each mobile application must have a strong social media presence to impress and engage users. It is also a good idea to shortlist social networking websites for marketing the application by keeping in mind the target audience. Also, the business can encourage users to share their experience, along with organizing contests and invite social media communities to increase the number of downloads. Most social networks allow enterprises to share information about their mobile apps, while interacting with the users by responding to their queries.
2) Make the App Searchable: You can further enhance the popularity of your mobile application through app store optimization. With a large percentage of users initiating searches to find applications, the app store optimization will increase its visibility and number of downloads. The title and description of your application must be optimized by including relevant keywords. Further, the content must use keywords that clearly depict the nature and usability of the app. However, it is also important to keep the readers engaged by keeping the content short and precise.
3) Promote the App by Building a Quality Website: You can create a quality website to promote your app by attracting bloggers, reporters and prospective users. The website will make it easier for you to convey the features and functionalities of the application to website visitors. It is also a good idea to include a blog section in the website to share information about the app development process. However, the website must be optimized for smartphones and tablets as most users nowadays access the web on mobile devices.
4) Impress and Retain Users: In addition to promoting the application to attract new users, it is also important to retain the existing users and fans. As these people have already downloaded the application, you can interact with them easily through push notifications. The push notifications can also be used to offer them discounts or allowing them to download the updated version of the app for free. However, you must not send push notifications frequently to keep the users interested.
5) Get Your App Reviewed: Many users read online reviews and user comments before downloading a mobile app. So you can always enhance the outreach of the app by getting it reviewed before its launch. Many websites post app reviews on a regular basis. You must approach and convince the reviewers to reviews your app for their websites. It is also advisable to allow many users to download the app for free and post their experience to improve the credibility of your application.
6) Concentrate on the Press Kit: A high quality press kit can also contribute towards making your mobile application popular. Before launching the app, you must prepare the press kit. Along with the news, updates and history of the mobile application, the press kit also needs to include attractive screenshots. The press kit can be posted on your website to make it downloadable for bloggers and users. Also, the press kit can be shared with reviewers to know various aspects of the app just in a few minutes.
7) Explore Innovative Online Marketing Ideas: Along with the widely used mobile application marketing strategies, you can also consider some innovative and out-of-box ideas. For instance, instead of using the popular online working platforms, you can promote your app on new social networks. As the new websites come with fresh and innovative features, it will be easier for you to market your app in a distinct way. At the same time, you can also consider using hashtag feature to make the mobile application trending on Facebook and Twitter.
It is also important for a business to stay tuned to the latest trends in mobile app marketing. Due to the frequent changes in technology and user demand, the marketing strategy must consider the current and upcoming trends to make the mobile app popular within a very short span of time. And that’s when you would need to hire mobile app programmers who are certified and benchmarked by the industry.
We provide mobile app development services. If you would like to talk to one of our expert mobile app developers, please get in touch with us at Mindfire Solutions.
Think of a Smartphone and the crave is all set to flaunt this new gadget - iPhone, which is considered as the trend setter of this electronic world. This smartphone comes with new designs with different shapes and incredible features developed by Apple in 2007. An iPhone contains 700,000 iOS applications, which ca be downloaded more than 30 billion times. These apps are available through the Apple App Store and are designed to run on Apple's iOS mobile operating system, which powers all kinds of electronic gadgets and smartphones.
Apps helped make the iPhone and other smartphones a must-have tool for many people who want instant access to information. Vital information can be downloaded through iphones and gets accessible with a few clicks. There is no doubt that many companies today are considering having an iPhone application made to suit their businesses. Having an app for any business or promotion, can be considered as a tool to drive traffic and revenue.
There are hundreds of thousands of applications available today, ranging from entertainment guides to business and finance management. A lot of companies have developed iPhone apps for their business purposes, such as a grill manufacturer that provides recipes and grilling techniques, musicians who create games that tie in with their latest album. Websites books, magazines and newspapers have their own products at the App Store that allow their content to be accessed easily on the phone. Games are extremely popular for mobile technology especially the app "Angry Birds," which began as an iPhone app in 2009. It was so popular that adapted for other mobile platforms and had the highest download.
6 Things You Should Consider for developing an iPhone app
1. The Idea: Every business demand specific requirement. This is the first genesis of where the app will be going and one step after “I want an app.” There are dozens of different directions one can go in an app store – simple information, a game, etc. An application gives the information of the product it wants to showcase as well as a higher chance of getting a return on investment. Games are infectious and are complex to build, but can go viral easily in the IT market. Simple apps are easy and cheaper to build. The first step of development process is to find a budget and marketing effort. Every business now is wanting to create an app which could go mobile too as it fetched more users, thus giving a new direction for growing businesses.
2. Functionality Layout: It is a vital part of developing an App. This step involves going through every single screen and understanding how all parts of the app interact with each other. Many steps and scenarios are followed for simplest app. Many functionalities needs to be defined and built in the cost of an app.
3. Design: A good design can make or break an app. Unlike websites where one has to plan, design and code at once, apps usually require a team of people to complete. A designer can design graphics, print, develop a webpage such as get the deliverables to the programmer where they can push into the appropriate areas. The design comes into picture once the programming and functionality have been defined – the designer gets a full list of what needs to be created. A great icon, splash screens, tab icons and dozens of other assets that need to be tied together to build a customized app.
4. Going Live: Once one have the app built in xCode (the program that apps are built in for Apple), developer can help to get an app in the store (for example iTunes). Setting up an iTunes Connect account and then filling out all the information necessary for the app – icons, descriptions, pricing, etc. Most of this is pretty intuitive one can get the files loaded and a lot of it can be done by technical team.
5. Launching Application: When launching, don't forget to produce sure one might have an internet presence – purely launching inside the Apple or Android keep is not enough – one got to get it recognized about the world wide web, and for that, it really is recommended that one might have a web page just for that app – its very best to use WordPress when setting up internet websites for this, as they can be swiftly and specialized when correctly arranged.
6. Accessible & Upgradable: An application should be accessible and highly interactive, which can run on almost all the mobile platforms and operation systems. It should be upgradable, so that if any bug found in current apps then can be removed in next updates.
Now one has a choice to get connected with the expert’s team or share idea and design strategy and purpose with the app as one desires his app to be. Hire the best team of experienced professional iPhone apps programmers and get started with iPhone application development is a great start. You can hire developers from top iPhone app development companies in india who can help you build iPhone apps within allocated budgets and time schedules.
We provide iPhone app development services. If you would like to talk to one of our certified iphone app developers, please get in touch with us at Mindfire Solutions.
