Who is in charge of mobile app development? Everyone and no one

As a large chunk of the world population is increasingly getting hooked to Smartphones and tablets, there is a recent trend amongst businesses to design and deploy mobile applications in order to fulfill their internal needs as well as the requirements of their clients. Given this huge demand, the mobile app development process needs to be injected with more amount of maturity and discipline with a team or teams taking ownership of the same. But before we discuss further on who is responsible for this app development process, let us go for a comprehensive overview of the general application design procedure.

The mobile application development procedure

There are certain fundamental steps which go into the development of a mobile app. Let us understand the procedure in a step by step manner.

• First of all the developers need to understand the business goals or expectations of the client, especially the vision as well as mission. Herein starts the effort to come up with the best possible outcome with respect to every project.
• Next comes a thorough comprehension of the different facets of the industry within which the client operates. This is of immense significant for feature enhancements, that would give the client a competitive edge over others in the market.
• Based on the clients instruction along with a unique blend of technical expertise combined with creative abilities, compelling messages are delivered.
• Then the mobile app developers intricately leverage mobile technology along with web programming solutions, and carry out the procedure, strictly adhering to the client's time-line and ultimately ensuring that the result meets the client's expectations.
• With the development of each application, however meticulously it might be done, there is always the possibility of potential defects or errors. Hence to ensure the quality of the application, focus should also be laid on identifying content errors, software defects, as well as design and usability flaws within the products. The software testing phase involves a blend of various procedures, ultimately leading to a comprehensive testing of the entire app.
• One the creation of the application is over, the app is then published in different app stores, for the user to download.
• Once you create and publish an app for the iPad, iPhone, Android or iPod platforms, advertisement and promotion of the app becomes a very crucial aspect. The promotional package may include campaigns across social media, websites or any other public relation campaigns.
• Building, publishing and promoting the app is not enough. To ensure that the app delivers as per the expected performance, continuous maintenance should be carried out, which in turn enriches the client's experience.

Who takes the real responsibility for development?

Given the mobile development process, it is indeed clear that a lot of effort goes into the designing of an app. New ideas should be put to action by blending them with technological skills and creative acumen and this calls for involvement of dedicated people and teams. The mobile development procedure calls for more maturity, as stated by a recent survey conducted among 804 executives including CEOs, IT directors as well as development managers. 85% of the respondents point out to the fact that so far as their enterprises are concerned, there is no single “mobile leader”. The absence of mobile leaders in a way reveals that there also exists the lack of any corporate mobile strategy. The survey also brings out that there are a number of companies which do not have well-defined mobile strategies.

On the whole it is seen that the IT world is busy with supporting more than one mobile operating system. The need for the day is a synchronization of the entire process, with responsible teams in charge of specific activities. A great step in this direction is the move towards mobile-specific APIs which will in turn boost the integration between front-end apps and back-end enterprise systems. And that’s when you would need to hire mobile app programmers who are certified and benchmarked by the industry.

We provide mobile app development services. If you would like to talk to one of our expert mobile app developers, please get in touch with us at Mindfire Solutions.