If you are running a business, having a mobile enabled website provides you an unparalleled advantage, especially when it comes to fixing your marketing strategy or plan. Frankly speaking, a mobile website is an absolute necessity in modern business fraternity as you will find a huge chunk of internet users more inclined towards accessing websites through a cell phone than anything else.
That is why, it is the need of the hour to develop as well as design websites that are accessible via devices like iPhones and smart phones so as to extend your business reach to a larger ambit of customers. Here is where the greatest challenge lies. Although almost all these websites may appear perfect on modern smart phones, navigating them on these devices might be an uphill task mainly because of the small screen area as well as other technical limitations. The users might have to zoom in or out, scroll up or down, left or right, or do other kinds of adjustments in order to access the information they are in search of.
Now this at times becomes a cumbersome experience. Naturally, the onus is on the mobile website designing companies to design these sites in such a way that the users can navigate through them without any difficulty whatsoever and access them with ease. As per the statistics, difficulty in accessing websites often acts as a deterrent for the users and they grow a tendency to drift away to sites which they find relatively easier to access and browse.
Hence, the success or failure in catering to newer customers almost entirely depends upon effective creation and designing of these websites along with their ability to persuade customers into repeatedly visiting them and availing the product or service offered. Now let us discuss why you need to put maximum emphasis on having mobile-enabled websites for marketing your product or service.
The increasing use of smart phones
The use of smart phones have more than doubled over the last few years since their inception. In order to keep pace with the growing demand, manufacturers of these devices are also coming up with high tech devices that are complete with several value-added features, making these devices more and more popular amongst people. Thus, but for a mobile website it is nowadays virtually impossible for a company to create a respectable client base.
Increasing popularity of mobile internet
As per a recent study, almost 40% of people use some or the other kind of mobile device for using internet and browsing through websites at least once a day. This itself explains the amount of popularity mobile internet enjoys these days. Naturally, having a mobile website vastly increases the chance of your company website to be browsed by a sizeable amount of people on a regular basis on a given day, thereby increasing the amount of potential customers by a considerable extent.
Because it is a cost effective way of marketing
Since you already have a website that is specifically designed to be viewed on a PC, it will hardly cost you anything to make that site accessible via a mobile and help it reach out to a larger ambit of customers. In other words, you are just making some adjustments and alterations to the specifications of the site to make it accessible on mobile phones. As you are not creating any fresh website but suddenly reaching out to a larger and hitherto unexplored pool of customers without any extra cost, that pays off in terms of revenue at the end of the day in a great way.
Use of GPS
Nowadays, people vastly use GPS technology for finding directions, services, businesses or things that they need in their daily lives. Hence, availing a mobile enabled site will invariably provide you an edge as your business will constantly appear on the GPS search whenever or wherever people enable it. This will increase the viewership of your site by many folds.
However, an effective mobile enabled website should have the following features to increase its traffic:
If your phone website fulfils all these conditions, it is invariably going to play a pivotal role in increasing your client base to a large extent, thereby increasing your ROI as well without any sizeable investment whatsoever. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.
We provide mobile app development services. If you would like to hire mobile app programmers for help on your projects, we would be glad to assist you at Mindfire Solutions.
Now this at times becomes a cumbersome experience. Naturally, the onus is on the mobile website designing companies to design these sites in such a way that the users can navigate through them without any difficulty whatsoever and access them with ease. As per the statistics, difficulty in accessing websites often acts as a deterrent for the users and they grow a tendency to drift away to sites which they find relatively easier to access and browse.
Hence, the success or failure in catering to newer customers almost entirely depends upon effective creation and designing of these websites along with their ability to persuade customers into repeatedly visiting them and availing the product or service offered. Now let us discuss why you need to put maximum emphasis on having mobile-enabled websites for marketing your product or service.
The increasing use of smart phones
The use of smart phones have more than doubled over the last few years since their inception. In order to keep pace with the growing demand, manufacturers of these devices are also coming up with high tech devices that are complete with several value-added features, making these devices more and more popular amongst people. Thus, but for a mobile website it is nowadays virtually impossible for a company to create a respectable client base.
Increasing popularity of mobile internet
As per a recent study, almost 40% of people use some or the other kind of mobile device for using internet and browsing through websites at least once a day. This itself explains the amount of popularity mobile internet enjoys these days. Naturally, having a mobile website vastly increases the chance of your company website to be browsed by a sizeable amount of people on a regular basis on a given day, thereby increasing the amount of potential customers by a considerable extent.
Because it is a cost effective way of marketing
Since you already have a website that is specifically designed to be viewed on a PC, it will hardly cost you anything to make that site accessible via a mobile and help it reach out to a larger ambit of customers. In other words, you are just making some adjustments and alterations to the specifications of the site to make it accessible on mobile phones. As you are not creating any fresh website but suddenly reaching out to a larger and hitherto unexplored pool of customers without any extra cost, that pays off in terms of revenue at the end of the day in a great way.
Use of GPS
Nowadays, people vastly use GPS technology for finding directions, services, businesses or things that they need in their daily lives. Hence, availing a mobile enabled site will invariably provide you an edge as your business will constantly appear on the GPS search whenever or wherever people enable it. This will increase the viewership of your site by many folds.
However, an effective mobile enabled website should have the following features to increase its traffic:
- User-friendly design customization that is suitable for screens of any type of cellular phone
- Tap-to-Call function to a particular selected number or a set of numbers
- User-friendly navigation menu for drawing potential leads
- Tap-to-Email function to a particular selected address
If your phone website fulfils all these conditions, it is invariably going to play a pivotal role in increasing your client base to a large extent, thereby increasing your ROI as well without any sizeable investment whatsoever. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.
We provide mobile app development services. If you would like to hire mobile app programmers for help on your projects, we would be glad to assist you at Mindfire Solutions.
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