Wednesday 30 April 2014

Using Mobile Apps to Help People Make and Break Habits - Top Reasons

Nowadays, smarthphones, tablet, phablets and other mobile devices have become an inseparable aspect of modern style. A constant increase is also noted in the number of users who use mobile apps complete certain activities and tasks at their own pace and convenience. The huge popularity of mobile devices has encouraged many developers to create innovative applications that help users to make and break habits. There are also a number of reasons that make mobile apps effective in helping users to make and break habits.

5 Reasons Why Mobile App can Help Users in to Making and Breaking Habits

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1) Techniques Used by Apps to Control Habit-Forming Behaviors: The process of creating or changing a habit can be divided into four broad steps. In addition to indicating that the person needs to make or break a specific habit, it is also important to compel the person to take action. At the same time, it is also important to make the person feel happy, and encourage him to remain committed to the process. The mobile apps adopt these four steps to control the user’s habit forming behavior. So a user can get alerts through notifications, emails and SMS messages to remember and take the action required for making or breaking a habit.

2) Simple Steps: Most people carry their mobile devices throughout the day. So they can always see the notifications and take the required action. The mobile app can further remind them to take certain actions on a daily basis to effectuate the process of creating or breaking a habit. Also, the mobile apps recommend users to follow a set of simple and easy-to-perform steps. That is why; the user is not required to put any additional time and effort. He can simply keep in mind the steps and instructions to make or break a particular habit within a shorter span of time.

3) Keep the Users Engaged: The willpower of a person determines the amount of time required to make or give up a habit. But a person also needs to remain motivated enough the repeat the same steps on a daily basis. The mobile apps use gamification techniques to keep the users engaged. Some apps even encourage users by dispensing virtual goods and rewards. So the users enjoy performing a number of repetitive tasks, along with keeping track of the progress. As the users carry mobile devices throughout the day, it becomes easier for the apps to engage the habit-forming aspects of his brain.

4) Apps to Quit Several Bad Habits: A person can always decide to quit a variety of bad habits. So he can always choose the habit forming app according to the particular habit he wants to make or break. For instance, he has option to choose from several apps to quit bad habits like smoking cigarettes, drinking alcohol, biting nails, eating junk food, being messy, procrastinating and overspending. He can further choose similar apps launched by different companies. So he can easily choose the mobile app based on the bad habit he wants to quit. Also, he can switch from one app to another to effectuate the habit-forming process.

5) Apps to Make Many Good Habits: There are also loads of apps that help users in forming new habits. For instance, a user can use these apps to follow healthy diet and regular exercise regime, organize his routine tasks and complete assignments on time. In addition to reminding the user to work on his new habit, the app will further compel him to take the required action. When a person decides to make a new habit, it is important to be consistent. The mobile apps help the users in becoming consistent enough to form the new habit without putting any extra time and effort.

A user also has option to choose from a variety of mobile apps according to the habit he wants to make or give up. But it is always important to evaluate the features of the available apps, along with the reviews and feedback posted by other users. To get maximum benefits of mobile apps, you may consider hiring services of a certified app development India company.

We provide offshore mobile application development services. If you would like to hire mobile app developers for your projects, please contact us at Mindfire Solutions.

Wednesday 9 April 2014

Developing iPhone App for businesses - How has the demand grown?

Recently, iPhone Application Development has become quite an aggressive trend, triggering competition between software development and IT companies, with each trying to cater best to the growing demands of the people. 80% of the mobile app development industry has been covered by iPhone; new heights are being achieved with more applications being launched each day so that the companies can tap into this market.

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The very perception of mobile devices has been changed due to the popularity of iPhone apps which are dynamic as well as stunning in nature. There are a number of advanced features for the apps like Notification centre, iCloud, Retina display, etc which may be given credits for the extreme popularity. Even businesses can gain immensely through the development as well as use of these applications.

Benefits of such development

Ease of usage- Most of the apps are extremely easy to use, making the entire experience really enjoyable. The company app will become more desirable for usage when compared to the normal traditional methods used for acquiring of your services or products. If the customer enjoys the usage then only you can expect the relationship to improve which will translate to better sales.

Instant gratification- Everyone loves to receive quick service. With such apps you will be there whenever your customer needs you. In fact your target audience will receive your brand message. You will also be able to gain an edge over your competitors in the market by attracting visitors online.

Increasing revenues- The main aim of any business is to make money. An app that is well designed will come with better ways so that your profits can be increased. Generally the apps contain things that relate the best of your business, thus introducing new ways of generating revenue in the long run.

Attracting customers- In any business, the key in producing more sales is through attracting brand new customers to make them aware of the advantages of the products generated by you. Will well-developed apps, the services can be advertised by the company to the ever-increasing tech savvy crowd. This will also act as an innovative method of presenting your company to everybody, helping with the brand recognition of the company.

Establishing direct communication- Instant and direct communication is established with the customers through these apps. This enables you cater to their various needs 24x7.

Security of software as well as firmware- A huge concern as well as risk associated with any business that wants to go mobile is ensuring the safety of its enterprise data. The development of iPhone applications ensures that hacking as well intrusion of sensitive data is prevented through features like measures taken against data duplication, integrated systems for data handling and measures taken against loss of data encryption as well as security.

The speedy growth of mobile device market has led to the demand of mobile application developers as well. A number of employment opportunities are being created with the rapid growth and popularity for both freelance as well as corporate developers. In fact, according to recruiters, the supply for talented as well as skilled developers is far short of the demand. The demand in the job market is expected to further increase which will result in the creation of a lot more new positions.

Apple’s best capitalizing thing is its capability of monetizing the applications better than almost any platform- the profit figures of the giant is a living proof of that. Majority of the applications may be free but the advertisements featured there generate plenty of revenues. Thus, iPhone app development for businesses is quite a profitable endeavour which can be said to be the reason behind its rapid growth. To get maximum benefits of iPhone apps, you may consider hiring services of a iPhone apps development company.

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Thursday 3 April 2014

Tips to Create a Successful Mobile App

The features and performance of successful mobile apps always fascinates users. With mobile operating systems being updated frequently with advanced features, the users always opt for mobile apps that take advantage of these enhanced capabilities. So the enterprises must consider several factors to build a successful mobile application. In addition to applying the tips, tricks and best practices, they further need to stay tuned to the emerging trends in mobile app development.

Seven Tips to Create a Successful Mobile App in 2014

1) Connect Emotionally with the End Users

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Many companies create apps by using existing presentations, videos and literature. They feel the app can deliver rich user experience simply by replicating the content on a touch screen. The users, nowadays, expect the look, feel and performance of the application to be optimized according to their mobile device. Also, the app must allow them to access the device’s enhanced capabilities. So no company can create a successful app simply by replicating the existing content for a touch screen. A business needs to connect with the end users emotionally to know their expectations and choice.

2) Make the App Compatible with Different Devices

Most companies build mobile applications by targeting a certain mobile operating system. But the user can access the mobile app on a variety of mobile devices including smartphones, tablets and phablets. That is why; it becomes essential for the business to apply the mobile-first approach for a variety of mobile devices. In addition to targeting the right mobile platform, the app’s look and feel also need to be optimized for several devices running on the specific operating system.

3) Make the App Work Offline

Nowadays, many professionals use mobile apps on the go. So they look for application that can be accessed anytime and anywhere. As the users may not have limited or no access to the internet, they will opt for apps that can be used even when there is not internet connectivity. The application must run seamlessly in both online and offline mode to become more successful.

4) Make the App Customizable

Most users love to customize mobile apps according to their personal preferences. So a company can always increase the popularity of a mobile app by making it more customized. While creating the mobile application, the developers must be instructed to include features that make it easier for users to customize the app. The users will love to change the fonts, colors, sizes and privacy setting. The customization options will deliver richer user experience by making them feel safer and more comfortable.

5) Concentrate on End User Experience

Each mobile application is designed to serve a specific purpose. Despite being simple and easy-to-use, the app must serve the purpose it was designed for. Regardless of the nature and purpose of the app, the developers must give preference to the preferences of the end-user. Along with allowing users to perform certain activity without any hassle, the app also need to perform optimally. The intuitive and user-friendly interface of the app, at the same time, needs to be simple enough to be used by a novice user without putting any extra effort.

6) Monitor the App’s Usage

The app can be used by the end users in a number of ways. So each business needs to understand how the mobile application is being used. It can simply implement engagement analytics to track how the users are using the app. In addition to deciding the different segments of users, the analytics will further provide information about the users’ location and mobile devices. The valuable insights gathered through the engagement analytics will help the business in updating the mobile app by incorporating required features and functionality.

7) Focus on High Lifetime Value

Along with the user experience, a business also needs to focus on the high lifetime value (LTV) of the application. Normally, the revenue earned by the advertisers, publishers and developers are affected by the app’s high lifetime value. To make the app successful in the longer-run, a business must focus on LTV, ROI and Average Revenue per User (ARPU). The app will get higher returns through an engagement and reengagement strategy to build a base of regular users.

A company has to implement a comprehensive marketing strategy to make the mobile application popular. In addition to enhancing the visibility of the app, it is also important to promote it through major online search engine and social networks. At the same time, the app must be updated frequently to complement the frequently changing choices and habits of users. To get maximum benefits of mobile apps development, you may consider hiring services of a proven app development company.

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