Many reports have highlighted how a business can avail several advantages by launching its own mobile application. But an enterprise has to consider several factors to decide if the business mobile app complements its business model. At the same time, the business also needs to optimize the features, functionality and performance of its application to make it popular. For instance, a retail business has to look for features that enable customers to easily browse through its online catalog, while making purchases directly on their mobile devices. Similarly, an enterprise offering consultancy services will look for features to impress its clients by providing a set of collaboration tools. However, each enterprise must concentrate on certain features to make the app rapidly popular by meeting the latest trends in technology and user demand.
6 Features Essential to Make Your Enterprise Mobile App Popular in 2014
1) Option to Customize: In addition to feeling secure and comfortable while using an enterprise mobile app, users also love to customize the look and feel of the application. You can easily enhance the popularity of your business application by allowing users to change font, color and privacy setting according to their individual choices. Often users also recommend the app to others when they have options to personalize and customize its appearance.
2) Relevancy of the Information: Often the user experience is impacted by the quality and relevancy of information provided by a business app. You must remember that the app needs to provide additional and fresh information about your business. So the application must be effective in delivering content that is not posted on your website. Along with promoting your business as an online brand, the application must promote your products or services effectively, and encourage users to purchase by delivering rich user experience.
3) Easy and Quick Access to Desired Information: Each mobile application user wants to access the desired information without any hassle or delay. Similar to the quality and relevancy of information provided by the app, the option to access the information will also affect the business application’s popularity. So you must enable users to access the required data without any additional clicks and tabs. At the same time, you must allow users to login to the app using their social networking profile to keep them interested by eliminating the time required to complete a detailed registration form.
4) Feature to Share and Recommend the App: An enterprise has to explore innovative ways to promote its business app. The simplest way to promote your business app is through the recommendation and sharing of existing users. Nowadays, most users share information about mobile apps through social networking platforms. If the app impresses users by delivering rich user experience, users will love to share and recommend it to their friends through the social media. That is why; your business mobile application must be designed with simple yet efficient social media integration features.
5) Gather Feedback and Suggestions of Existing Users: An enterprise mobile app can avail several benefits by allowing users to share feedback and suggestions. When a user feels that your business values his feedback, he will appreciate and recommend the brand. At the same time, you can use the feedback and suggestions received from users to improve user experience. There are also several simple features to collect user feedback. However, you must ensure that the feedback mechanism is not having an adverse impact on the user experience.
6) Constant Monitoring of User Behavior: A business can always optimize its marketing campaign results by identifying and understanding behavior, action and experience of existing and prospective customers. The enterprise app will help you in constantly monitor and track the experience and action of individual users. You can simply integrate an analytic mechanism with the application, and track user experience and behavior without any hassle. In addition to taking important business decision, the analytics data will further help you in identifying the strong and weak features of the enterprise mobile app.
Along with considering these features, the mobile application development strategy of a business must look for innovative features to keep the users addicted. At the same time, it must include simple feedback mechanisms to improve user experience based on the feedback, suggestions and comments received from users. iPhone app programmers who have solid expertise in developing apps can surely save you time in this regard.
We provide iPhone app development services. If you would like to talk to one of our expert mobile app developers, please get in touch with us at Mindfire Solutions.
The huge popularity of smartphones, tablets and other mobile devices has encouraged many enterprises to develop mobile apps. With more and more companies offering customized mobile app development services, it has also become easier for local and small businesses to launch their own applications. But an enterprise has to consider several key factors before investing the mobile app development. In addition to gathering innovative ideas, it is also important build a robust mobile application by implementing the ideas exactly. At the same time, an organization must consider the target audience to make the app popular within a short time span.
Five Questions Each Enterprise Must Ask Before Building a Mobile App
Question 1: Is there a real need for the mobile app?
An enterprise can achieve several advantages by launching a mobile application. Along with developing the app to generate more revenue, a business can also use the app as an effective medium to reach out to existing customers and prospects. But there are always chances the application has to compete with loads of similar apps launched by other companies. That is why; each enterprise must decide why it wants to develop the app. Also, it must do a detailed market research to find out is there a real need for the new application.
Question 2: Who will be interested in using the application?
While developing an app, the business needs to consider several factors to make it popular. The app can be popular only when it is developed by targeting the most relevant users. So a company must decide the target audience of the mobile application as part of the initial plan. Once the target users are identified, it will be easier to decide the app’s features and functionality. Further, the developers can choose innovative look and optimize its performance to deliver improved user experience.
Question 3: What type of mobile device and platform will the application run on?
The choice of mobile devices and operating systems varies from one enterprise to another. Some companies want to get higher ROI by targeting hugely popular mobile platforms like iOS or Android. At the same time, most organization, nowadays, launch different versions of the same time by targeting different operating systems. So a business needs to decide what devices and mobile operating systems it wants to target in advance. The selection of mobile platform and device is also essential to evaluate the available mobile application development options.
Question 4: What will make the mobile application stand out?
An enterprise has to explore options to beat competition before developing an app. As there are always chances that loads of similar apps will be available at the app store, it becomes essential to look for innovative ways to make the app stand out. It must offer some additional features and functionality to beat competition. Also, the look, feel and performance must be optimized to attract more users, and convince them to download it. A business also needs to identify the strengths and weakness of each existing app to make users addicted to its mobile application.
Question 5: How to build the mobile application?
When a business decides to launch a mobile application, it has options to choose from several development options. Some companies prefer developing the app through their in-house team, whereas others outsource the project. Each organization also has options to choose from a large number of freelance developers and development companies according to the needs of the project. Most companies prefer outsourcing the app development project to save both time and money. However, each of these development options has its own pros and cons. So the enterprise must evaluate and compare these development options to choose the best way to build the application.
In addition to asking these key questions, an enterprise also needs to decide the budget and timeframe for the mobile application development project. At the same time, the organization must make and implement a comprehensive marketing strategy to make the application popular within a short span of time by targeting the most effective online platforms. And that’s when you would need to hire mobile app programmers who are certified and benchmarked by the industry.
We provide mobile app development services. If you would like to talk to one of our expert mobile app developers, please get in touch with us at Mindfire Solutions.
Within a very short span of time, mobile app development has become a hugely profitable business venture. Many new enterprises, nowadays, invest in mobile application development to get more revenue and profit. Along with launching rich and powerful application to target specific mobile devices, an enterprise also need to ensure that the application is wanted and used by customers regularly. The innovative digital marketing techniques can help you to target more relevant users. But it is also important to emphasize on rapid iteration for mobile app iteration to deliver good user experience consistently, while encouraging the users to recommend your mobile application to others.
5 Effective Techniques to Iterate Mobile App Development Rapidly
1) Keep Users Addicted: Despite a large number of new mobile apps being launched on a regular basis, many reports have highlighted that about 15% of the applications are being used by customers on a regular basis. So you must explore options to build a base of habituated users by picking the most innovative ideas, features and functionality. You must remember that the application must be offering something refreshing and extra to users to keep them addicted. Before implementing your mobile app idea, you must do a thorough brainstorming to decide what the app needs to seduce users to come back to it on a daily basis.
2) Try to Gain User’s Trust: Often apps require users to complete registration process without understanding their nature and features. The login screens of such apps, normally, ask users to register by creating an account or using their social media profile. You must remember that no user will share his personal date or social media profile access details without understanding the usage and functionality of the app. So the value of your app must be conveyed to the user to gain his trust before asking him to register or give access to his social media profile.
3) Find Out If Users will Miss Your App: While investing in mobile application development, each enterprise need to differentiate between actual usage and number of downloads. The popularity of an app will remain intact in the long run, when users will miss it badly, instead of being disappointed. So the application must use some efficient feedback mechanism to receive user feedback and responses consistently. Based on the user input, you must identify and fix the flaws in the application to make it more successful and sustainable in the long run.
4) Check if the Users Recommend Your App: There are several ways to promote a mobile application. But the application can be marketed most effectively through the word of mouth and recommendation of existing users. So you must check if the users are recommending your mobile application to their friends. It is also a good idea to encourage the users to rate your app, along with answering questions like whether they will recommend the app to others. The question can be included as part of the user feedback, while asking customers about what the application lacks.
5) Avoid Simultaneously Targeting Multiple Mobile Platforms: Most enterprises, nowadays, launch multiple versions of the same app by targeting different mobile platforms. You can always get more revenue by moving across multiple mobile platforms rapidly. But you must remember that the developing and testing the app for multiple mobile platforms is both complex and time consuming, while being prone to additional bugs and flaws. At the same time, you will find it a daunting challenge to deliver better user experience across each platform. So you can always make the app sustainable in the long run by focusing on single mobile operating system at a time. After launching the app for a particular mobile platform, you can start planning to develop a different version for another mobile operating system.
The mobile app development strategy also needs to consider the upcoming trends in technology and user demand. An enterprise must avail mobile app analytic services to observe the behavior of existing users, along with identifying certain features that need improvement. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.
We provide mobile app development services. If you would like to talk to one of our expert mobile app developers, please get in touch with us at Mindfire Solutions.
It is a fact that mobile apps have become immensely popular nowadays and have almost overtaken the web. There is almost everything that finds representation through an app, starting from smartphone downloads to apps that help you go for last-moment bookings for a flight or a hotel. With so much buzz around mobile app development, it is indeed essential to see what benefits you can derive by developing a mobile app now.
Advantages of developing a cell phone app now
1. A wider audience base can be reached: One of the greatest benefits of developing a mobile app is that presently there are a range of different mobile devices making it possible to reach a wider audience base, than would have been possible with simply a website. Since the app stores happen to be centralized distribution hubs, they have the capability of generating greater amounts of traffic, thereby enhancing the potential to reach out to the target audience.
With the availability of the app stores, more flexibility is available with respect to payment methods as well as strategies. On one hand, a simple paid model can be used, wherein the app comes with a certain price and people either buy it or do not buy it. On the other hand, an advertising model can also be used, in which the cost of the app is subsidized with an aim to obtain more number of downloads, or adverts are included for generating more revenue. Moreover, the apps can also be offered free of cost for maximizing the downloads, following which you can make provisions for paid upgrades.
2. The compatibility factor does matter: When it comes to a business mobile app, in most of the cases, the view and access is not limited to a phone of standard size with particular requirements and specifications. The great thing is that a mobile application is compatible with almost all categories of cell phones such as Apple phones, Android and Blackberry. This is especially of immense significance because a plethora of people now have cell phones that vary as per the brand names. Now, the apps can be downloaded by the users irrespective of the phone specifications.
3. Apps are offering the scope for high degree of customization: This is another major reason why app development is a very profitable domain. You can go for apps according to your needs and expectations, with features that are in line with your passions. For instance, there are cooking apps which are preferred by those who would love to try out different recipes. Again, there are apps that highlight the works of some famous painter, and are great for those who happen to be lovers of works of art. So, you can see that app development is a domain wherein you can retain your passion and still make money.
4. Apps have become one of the vital elements of mobile hardware: If we take for instance, the case of the iPhone, it has been seen that a number of apps can be obtained from the apps store. This in turn enhances the device's usefulness. As a matter of fact, apps are vital elements making mobile hardware essentially useful, enabling the users to make the most out of their cellular devices.
Apart from the above reasons, which make mobile app development very popular nowadays, there are also certain statistics revealed by some of the most used online media and products which point to the rapid growth in the market.
I) As per the Avendus report, there are more than 2.4 billion Internet users across the globe, and out of these around 1.5 billion browse the web through their cellular devices.
II) A surprising report by Facebook in 2013 reveals that mobile advertising accounts for 41% of its entire ad revenue.
III) YouTube has three times the advertising sales through mobile devices during the past six months, which contributes to around $350 million towards its revenue.
The benefits of developing mobile apps along with some of the interesting statistics as mentioned above, clearly point out to the fact that now is the time for mobile apps, and organizations can reap considerable benefits by doing so. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.
We provide mobile app development services. If you would like to talk to one of our expert mobile app developers, please get in touch with us at Mindfire Solutions.
1) Option to Customize: In addition to feeling secure and comfortable while using an enterprise mobile app, users also love to customize the look and feel of the application. You can easily enhance the popularity of your business application by allowing users to change font, color and privacy setting according to their individual choices. Often users also recommend the app to others when they have options to personalize and customize its appearance.
