Using Mobile Apps to Help People Make and Break Habits - Top Reasons

Nowadays, smarthphones, tablet, phablets and other mobile devices have become an inseparable aspect of modern style. A constant increase is also noted in the number of users who use mobile apps complete certain activities and tasks at their own pace and convenience. The huge popularity of mobile devices has encouraged many developers to create innovative applications that help users to make and break habits. There are also a number of reasons that make mobile apps effective in helping users to make and break habits.

5 Reasons Why Mobile App can Help Users in to Making and Breaking Habits

1) Techniques Used by Apps to Control Habit-Forming Behaviors: The process of creating or changing a habit can be divided into four broad steps. In addition to indicating that the person needs to make or break a specific habit, it is also important to compel the person to take action. At the same time, it is also important to make the person feel happy, and encourage him to remain committed to the process. The mobile apps adopt these four steps to control the user’s habit forming behavior. So a user can get alerts through notifications, emails and SMS messages to remember and take the action required for making or breaking a habit.

2) Simple Steps: Most people carry their mobile devices throughout the day. So they can always see the notifications and take the required action. The mobile app can further remind them to take certain actions on a daily basis to effectuate the process of creating or breaking a habit. Also, the mobile apps recommend users to follow a set of simple and easy-to-perform steps. That is why; the user is not required to put any additional time and effort. He can simply keep in mind the steps and instructions to make or break a particular habit within a shorter span of time.

3) Keep the Users Engaged: The willpower of a person determines the amount of time required to make or give up a habit. But a person also needs to remain motivated enough the repeat the same steps on a daily basis. The mobile apps use gamification techniques to keep the users engaged. Some apps even encourage users by dispensing virtual goods and rewards. So the users enjoy performing a number of repetitive tasks, along with keeping track of the progress. As the users carry mobile devices throughout the day, it becomes easier for the apps to engage the habit-forming aspects of his brain.

4) Apps to Quit Several Bad Habits: A person can always decide to quit a variety of bad habits. So he can always choose the habit forming app according to the particular habit he wants to make or break. For instance, he has option to choose from several apps to quit bad habits like smoking cigarettes, drinking alcohol, biting nails, eating junk food, being messy, procrastinating and overspending. He can further choose similar apps launched by different companies. So he can easily choose the mobile app based on the bad habit he wants to quit. Also, he can switch from one app to another to effectuate the habit-forming process.

5) Apps to Make Many Good Habits: There are also loads of apps that help users in forming new habits. For instance, a user can use these apps to follow healthy diet and regular exercise regime, organize his routine tasks and complete assignments on time. In addition to reminding the user to work on his new habit, the app will further compel him to take the required action. When a person decides to make a new habit, it is important to be consistent. The mobile apps help the users in becoming consistent enough to form the new habit without putting any extra time and effort.

A user also has option to choose from a variety of mobile apps according to the habit he wants to make or give up. But it is always important to evaluate the features of the available apps, along with the reviews and feedback posted by other users. To get maximum benefits of mobile apps, you may consider hiring services of a certified app development India company.

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Tips to Create a Successful Mobile App

The features and performance of successful mobile apps always fascinates users. With mobile operating systems being updated frequently with advanced features, the users always opt for mobile apps that take advantage of these enhanced capabilities. So the enterprises must consider several factors to build a successful mobile application. In addition to applying the tips, tricks and best practices, they further need to stay tuned to the emerging trends in mobile app development.

Seven Tips to Create a Successful Mobile App in 2014

1) Connect Emotionally with the End Users

Many companies create apps by using existing presentations, videos and literature. They feel the app can deliver rich user experience simply by replicating the content on a touch screen. The users, nowadays, expect the look, feel and performance of the application to be optimized according to their mobile device. Also, the app must allow them to access the device’s enhanced capabilities. So no company can create a successful app simply by replicating the existing content for a touch screen. A business needs to connect with the end users emotionally to know their expectations and choice.

2) Make the App Compatible with Different Devices

Most companies build mobile applications by targeting a certain mobile operating system. But the user can access the mobile app on a variety of mobile devices including smartphones, tablets and phablets. That is why; it becomes essential for the business to apply the mobile-first approach for a variety of mobile devices. In addition to targeting the right mobile platform, the app’s look and feel also need to be optimized for several devices running on the specific operating system.

3) Make the App Work Offline

Nowadays, many professionals use mobile apps on the go. So they look for application that can be accessed anytime and anywhere. As the users may not have limited or no access to the internet, they will opt for apps that can be used even when there is not internet connectivity. The application must run seamlessly in both online and offline mode to become more successful.

4) Make the App Customizable

Most users love to customize mobile apps according to their personal preferences. So a company can always increase the popularity of a mobile app by making it more customized. While creating the mobile application, the developers must be instructed to include features that make it easier for users to customize the app. The users will love to change the fonts, colors, sizes and privacy setting. The customization options will deliver richer user experience by making them feel safer and more comfortable.

5) Concentrate on End User Experience

Each mobile application is designed to serve a specific purpose. Despite being simple and easy-to-use, the app must serve the purpose it was designed for. Regardless of the nature and purpose of the app, the developers must give preference to the preferences of the end-user. Along with allowing users to perform certain activity without any hassle, the app also need to perform optimally. The intuitive and user-friendly interface of the app, at the same time, needs to be simple enough to be used by a novice user without putting any extra effort.

6) Monitor the App’s Usage

The app can be used by the end users in a number of ways. So each business needs to understand how the mobile application is being used. It can simply implement engagement analytics to track how the users are using the app. In addition to deciding the different segments of users, the analytics will further provide information about the users’ location and mobile devices. The valuable insights gathered through the engagement analytics will help the business in updating the mobile app by incorporating required features and functionality.

7) Focus on High Lifetime Value

Along with the user experience, a business also needs to focus on the high lifetime value (LTV) of the application. Normally, the revenue earned by the advertisers, publishers and developers are affected by the app’s high lifetime value. To make the app successful in the longer-run, a business must focus on LTV, ROI and Average Revenue per User (ARPU). The app will get higher returns through an engagement and reengagement strategy to build a base of regular users.

A company has to implement a comprehensive marketing strategy to make the mobile application popular. In addition to enhancing the visibility of the app, it is also important to promote it through major online search engine and social networks. At the same time, the app must be updated frequently to complement the frequently changing choices and habits of users. To get maximum benefits of mobile apps development, you may consider hiring services of a proven app development company.

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Video added to Facebook Mobile app Opportunities for App Makers

In a bid to boost discovery and user engagement, Facebook is revamping its mobile app install ads through addition of more customizable actions that would aid developers. Now, developers can reap the benefits of custom calls to action, which are in fact specific things associated with a cellular application with respect to particular areas of the concerned apps, for encouraging user interaction with the program. It is presently possible for developers to utilize things like “Watch Video”, “Listen Now”, “Book Now”, “Play Game”, “Shop Now”, “Use App” and “Open Link”. Each of these can be deeply connected with particular areas of an app, including content or matters like promotion or sale. Some interesting examples are enabling end-users listen to a brand new playlist or going for a travel app that is involved in promotion of discounted fares.

Incidentally, the two major alterations announced by Facebook in the concerned ads are the support for video and the facility of bidding by app advertisers on a cost-per-action basis. According to Facebook, video creation has become an effective way for driving engagement towards News Feed. Video is a good approach with respect to app ads because it is a much more efficient means when compared to screenshots and text, giving a wonderful sense of user experience or gameplay within an app.

Introduction of videos can indeed be immensely profitable for Facebook since from video advertisers, the social media giant would be getting much greater CPM or Cost per Thousand Impressions, than is usually obtained from other ad categories. One of the initial testers of the video unit, DoubleDown Casino's John Clelland states that so far as the early tests are concerned, leveraging video within the mobile app ads led to soaring install rates along with decreased costs for each install. Great success has been achieved with the ads. John aims to make increasing use of rich media such as video to make the apps more engaging.

Along with the addition of this video facility, app advertisers would be allowed bidding for ads on the basis of cost-per-action, rather than paying in terms of impressions or clicks like before. As the main aim of the apps is to make room for installs, advertisers are being allowed to pay depending on what they practically care for.

The positive aspect for developers

These types of ads initially came up in social network with a promising scope for around 50% greater click-through rates and a 10 times enhancement with the reach. As stated by Facebook, this placement category has been used by a plethora of businesses, triggering over 145 million installs from Google Play and Apple’s App Store. On one hand it is indeed good to find organizations going for this kind of advertising while on the other hand scaling it and showing conversions remain a big challenge. This type of ads will indeed enable developers to target in terms of data connection speed or operating system, simplifying the entire creation process for the convenience of users.

Facebook is hopeful that the support for video in case of mobile app install ads will definitely accelerate the usage of the apps. With an eye on conversions as well as engagement, the social media giant aims to make room for repeat behavior so far as mobile apps are concerned.

It is a matter of fact that the new alterations or features dished out by Facebook for advertisers as well as developers have two purposes. First, they would enable value creation by app creators while utilizing the platform as a business medium. Secondly, it also implies some money-making so far as Facebook is concerned. It is apparent that the mobile app install ads will play a big role in Facebook's endeavor to connect billions across the globe. The video addition and new pricing format are sure to help developers and will also power up Facebook's strategy of building, growing and monetizing. And that’s when you would need to hire facebook app programmers, who are certified and benchmarked by the industry.

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