Wednesday, 4 December 2013

Rapid Iteration for Mobile App Development

Within a very short span of time, mobile app development has become a hugely profitable business venture. Many new enterprises, nowadays, invest in mobile application development to get more revenue and profit. Along with launching rich and powerful application to target specific mobile devices, an enterprise also need to ensure that the application is wanted and used by customers regularly. The innovative digital marketing techniques can help you to target more relevant users. But it is also important to emphasize on rapid iteration for mobile app iteration to deliver good user experience consistently, while encouraging the users to recommend your mobile application to others.

5 Effective Techniques to Iterate Mobile App Development Rapidly

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1) Keep Users Addicted: Despite a large number of new mobile apps being launched on a regular basis, many reports have highlighted that about 15% of the applications are being used by customers on a regular basis. So you must explore options to build a base of habituated users by picking the most innovative ideas, features and functionality. You must remember that the application must be offering something refreshing and extra to users to keep them addicted. Before implementing your mobile app idea, you must do a thorough brainstorming to decide what the app needs to seduce users to come back to it on a daily basis.

2) Try to Gain User’s Trust: Often apps require users to complete registration process without understanding their nature and features. The login screens of such apps, normally, ask users to register by creating an account or using their social media profile. You must remember that no user will share his personal date or social media profile access details without understanding the usage and functionality of the app. So the value of your app must be conveyed to the user to gain his trust before asking him to register or give access to his social media profile.

3) Find Out If Users will Miss Your App: While investing in mobile application development, each enterprise need to differentiate between actual usage and number of downloads. The popularity of an app will remain intact in the long run, when users will miss it badly, instead of being disappointed. So the application must use some efficient feedback mechanism to receive user feedback and responses consistently. Based on the user input, you must identify and fix the flaws in the application to make it more successful and sustainable in the long run.

4) Check if the Users Recommend Your App: There are several ways to promote a mobile application. But the application can be marketed most effectively through the word of mouth and recommendation of existing users. So you must check if the users are recommending your mobile application to their friends. It is also a good idea to encourage the users to rate your app, along with answering questions like whether they will recommend the app to others. The question can be included as part of the user feedback, while asking customers about what the application lacks.

5) Avoid Simultaneously Targeting Multiple Mobile Platforms: Most enterprises, nowadays, launch multiple versions of the same app by targeting different mobile platforms. You can always get more revenue by moving across multiple mobile platforms rapidly. But you must remember that the developing and testing the app for multiple mobile platforms is both complex and time consuming, while being prone to additional bugs and flaws. At the same time, you will find it a daunting challenge to deliver better user experience across each platform. So you can always make the app sustainable in the long run by focusing on single mobile operating system at a time. After launching the app for a particular mobile platform, you can start planning to develop a different version for another mobile operating system.

The mobile app development strategy also needs to consider the upcoming trends in technology and user demand. An enterprise must avail mobile app analytic services to observe the behavior of existing users, along with identifying certain features that need improvement. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules.

We provide mobile app development services. If you would like to talk to one of our expert mobile app developers, please get in touch with us at Mindfire Solutions.

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