Many reports have highlighted how a business can avail several advantages by launching its own mobile application. But an enterprise has to consider several factors to decide if the business mobile app complements its business model. At the same time, the business also needs to optimize the features, functionality and performance of its application to make it popular. For instance, a retail business has to look for features that enable customers to easily browse through its online catalog, while making purchases directly on their mobile devices. Similarly, an enterprise offering consultancy services will look for features to impress its clients by providing a set of collaboration tools. However, each enterprise must concentrate on certain features to make the app rapidly popular by meeting the latest trends in technology and user demand.
6 Features Essential to Make Your Enterprise Mobile App Popular in 2014
1) Option to Customize: In addition to feeling secure and comfortable while using an enterprise mobile app, users also love to customize the look and feel of the application. You can easily enhance the popularity of your business application by allowing users to change font, color and privacy setting according to their individual choices. Often users also recommend the app to others when they have options to personalize and customize its appearance.
2) Relevancy of the Information: Often the user experience is impacted by the quality and relevancy of information provided by a business app. You must remember that the app needs to provide additional and fresh information about your business. So the application must be effective in delivering content that is not posted on your website. Along with promoting your business as an online brand, the application must promote your products or services effectively, and encourage users to purchase by delivering rich user experience.
3) Easy and Quick Access to Desired Information: Each mobile application user wants to access the desired information without any hassle or delay. Similar to the quality and relevancy of information provided by the app, the option to access the information will also affect the business application’s popularity. So you must enable users to access the required data without any additional clicks and tabs. At the same time, you must allow users to login to the app using their social networking profile to keep them interested by eliminating the time required to complete a detailed registration form.
4) Feature to Share and Recommend the App: An enterprise has to explore innovative ways to promote its business app. The simplest way to promote your business app is through the recommendation and sharing of existing users. Nowadays, most users share information about mobile apps through social networking platforms. If the app impresses users by delivering rich user experience, users will love to share and recommend it to their friends through the social media. That is why; your business mobile application must be designed with simple yet efficient social media integration features.
5) Gather Feedback and Suggestions of Existing Users: An enterprise mobile app can avail several benefits by allowing users to share feedback and suggestions. When a user feels that your business values his feedback, he will appreciate and recommend the brand. At the same time, you can use the feedback and suggestions received from users to improve user experience. There are also several simple features to collect user feedback. However, you must ensure that the feedback mechanism is not having an adverse impact on the user experience.
6) Constant Monitoring of User Behavior: A business can always optimize its marketing campaign results by identifying and understanding behavior, action and experience of existing and prospective customers. The enterprise app will help you in constantly monitor and track the experience and action of individual users. You can simply integrate an analytic mechanism with the application, and track user experience and behavior without any hassle. In addition to taking important business decision, the analytics data will further help you in identifying the strong and weak features of the enterprise mobile app.
Along with considering these features, the mobile application development strategy of a business must look for innovative features to keep the users addicted. At the same time, it must include simple feedback mechanisms to improve user experience based on the feedback, suggestions and comments received from users. iPhone app programmers who have solid expertise in developing apps can surely save you time in this regard.
We provide iPhone app development services. If you would like to talk to one of our expert mobile app developers, please get in touch with us at Mindfire Solutions.
6 Features Essential to Make Your Enterprise Mobile App Popular in 2014
2) Relevancy of the Information: Often the user experience is impacted by the quality and relevancy of information provided by a business app. You must remember that the app needs to provide additional and fresh information about your business. So the application must be effective in delivering content that is not posted on your website. Along with promoting your business as an online brand, the application must promote your products or services effectively, and encourage users to purchase by delivering rich user experience.
3) Easy and Quick Access to Desired Information: Each mobile application user wants to access the desired information without any hassle or delay. Similar to the quality and relevancy of information provided by the app, the option to access the information will also affect the business application’s popularity. So you must enable users to access the required data without any additional clicks and tabs. At the same time, you must allow users to login to the app using their social networking profile to keep them interested by eliminating the time required to complete a detailed registration form.
4) Feature to Share and Recommend the App: An enterprise has to explore innovative ways to promote its business app. The simplest way to promote your business app is through the recommendation and sharing of existing users. Nowadays, most users share information about mobile apps through social networking platforms. If the app impresses users by delivering rich user experience, users will love to share and recommend it to their friends through the social media. That is why; your business mobile application must be designed with simple yet efficient social media integration features.
5) Gather Feedback and Suggestions of Existing Users: An enterprise mobile app can avail several benefits by allowing users to share feedback and suggestions. When a user feels that your business values his feedback, he will appreciate and recommend the brand. At the same time, you can use the feedback and suggestions received from users to improve user experience. There are also several simple features to collect user feedback. However, you must ensure that the feedback mechanism is not having an adverse impact on the user experience.
6) Constant Monitoring of User Behavior: A business can always optimize its marketing campaign results by identifying and understanding behavior, action and experience of existing and prospective customers. The enterprise app will help you in constantly monitor and track the experience and action of individual users. You can simply integrate an analytic mechanism with the application, and track user experience and behavior without any hassle. In addition to taking important business decision, the analytics data will further help you in identifying the strong and weak features of the enterprise mobile app.
Along with considering these features, the mobile application development strategy of a business must look for innovative features to keep the users addicted. At the same time, it must include simple feedback mechanisms to improve user experience based on the feedback, suggestions and comments received from users. iPhone app programmers who have solid expertise in developing apps can surely save you time in this regard.
We provide iPhone app development services. If you would like to talk to one of our expert mobile app developers, please get in touch with us at Mindfire Solutions.
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