The success of any app is measured by the extent of its popularity in the virtual world. In other words, it is measured by the number of times it is used and the number of people using it. So an application can be considered successful if it goes viral, i.e. its popularity spreads like an epidemic triggered off by a virus.
This can well be put in another way. Virality can be defined as the ability of an app to interact with people and entice them to use it. It is not actually a marketing strategy, but a special quality that makes it successful as an application.
When we speak of an iPhone app, things are no different as far as virality is concerned. This particular app has indeed gone viral. Following are the qualities that have helped the app to be so.
Now let us see the virality principles that an iPhone app follows. In fact, these principles, among other things, have helped the application go viral.
Let us now discuss some other criteria that help iPhone app go viral.
It comes with a stellar icon
An iPhone application comes with an attractive graphical icon that lures customers to click as well as visit the app.
The apps come up with strong description and keywords
The apps come up with attractive copy cells. This makes the users excited about the app. It also tickles their emotion so that they follow the direct call to action. Proper use of summary bullets, pertinent reviews make the applications more appealing to the users. Proper use of strategic keywords also helps the cause a lot.
An established presence in the web world that benefits SEO
A solid landing page, with a properly done on-page along with other forms of SEO make it visible to the users who are searching for strategic keywords, thus increasing its popularity.
It uses price slash and discount in a strategic manner
The iPhone applications are excellent when it comes to offering discounts as well as price cuts in a strategic way. These two things lure users to use the apps more frequently. This has also contributed to the rise of popularity.
Use of promotional tools for making and distribution of videos
The applications use various promotional tools. This plays a more significant role than screenshots when it comes to letting people know about these apps and what they are all about. Avenues such as YouTube or Vimeo are used to expose the apps to a large number of people.
Engage email marketing for re-engaging users
The iPhone Apps also send targeted email campaigns to the prospective users. That helps a lot when it comes to increasing the popularity of these apps.
Presence of convincing screen shots
It is seen that prospective customers generally search for screen shots for getting a preview of the use of the app. Compelling screen shots help these apps to gain huge popularity and this helps them to go viral. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules. To get maximum benefits of iPhone apps, you may consider hiring services of a iPhone app development company.
We provide offshore iPhone apps development services. If you would like to hire iPhone developer for your projects, please contact us at Mindfire Solutions.
When we speak of an iPhone app, things are no different as far as virality is concerned. This particular app has indeed gone viral. Following are the qualities that have helped the app to be so.
- It has a lot of valuable information to share
- It is easy to use as well as share. These two qualities lure a considerable number of people to join as well as participate.
- It comes with special reward packages for the users who share the application
- It also offers users incentives for coming back
- The more is the number of users, the more is the value created. This is another factor that helps the app to go viral.
Now let us see the virality principles that an iPhone app follows. In fact, these principles, among other things, have helped the application go viral.
- Inviting others as core process
- Keeping visitors back or in other words, retaining them
- Being helpful even before no users have started using it. This makes it popular – much in defiance of the logic that more the number of people using it, the more useful it will be. It is just like “what comes first – chicken or egg” dilemma.
- Successful removal of limits of artificial invitation
Let us now discuss some other criteria that help iPhone app go viral.
It comes with a stellar icon
An iPhone application comes with an attractive graphical icon that lures customers to click as well as visit the app.
The apps come up with strong description and keywords
The apps come up with attractive copy cells. This makes the users excited about the app. It also tickles their emotion so that they follow the direct call to action. Proper use of summary bullets, pertinent reviews make the applications more appealing to the users. Proper use of strategic keywords also helps the cause a lot.
An established presence in the web world that benefits SEO
A solid landing page, with a properly done on-page along with other forms of SEO make it visible to the users who are searching for strategic keywords, thus increasing its popularity.
It uses price slash and discount in a strategic manner
The iPhone applications are excellent when it comes to offering discounts as well as price cuts in a strategic way. These two things lure users to use the apps more frequently. This has also contributed to the rise of popularity.
Use of promotional tools for making and distribution of videos
The applications use various promotional tools. This plays a more significant role than screenshots when it comes to letting people know about these apps and what they are all about. Avenues such as YouTube or Vimeo are used to expose the apps to a large number of people.
Engage email marketing for re-engaging users
The iPhone Apps also send targeted email campaigns to the prospective users. That helps a lot when it comes to increasing the popularity of these apps.
Presence of convincing screen shots
It is seen that prospective customers generally search for screen shots for getting a preview of the use of the app. Compelling screen shots help these apps to gain huge popularity and this helps them to go viral. You can hire developers from top mobile app development companies in India who can help you build mobile apps within allocated budgets and time schedules. To get maximum benefits of iPhone apps, you may consider hiring services of a iPhone app development company.
We provide offshore iPhone apps development services. If you would like to hire iPhone developer for your projects, please contact us at Mindfire Solutions.
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