The smartphones have become an integral part of modern lifestyle. Using mobile devices to gather information from various sources has become common practice. The changing habits of the modern people also encourage companies to launch advanced smartophones with smart and quick options to access online information. Despite companies launching mobile devices at regular intervals, no one can deny the huge popularity and market share of iPhone. Similarly, no one can also deny the huge popularity of iPhone apps.
The growing popularity of iPhone apps encourages many app developers and resellers to launch new apps to meet the ongoing trends. Similar to other apps, many companies have also launched specialized healthcare apps to enables users to avail the relevant medical information on the go. The huge popularity of healthcare apps have further compelled Apple to include a specific collection apps called as, “Apps for healthcare professionals”.
According to a report posted on iMedicalApps, “The collection is further subdivided into: Reference Apps, Medical Education Apps, EMR & Patient Monitoring Apps, Nursing Apps, Imaging Apps, Patient Education Apps and Personal Care Apps.” The initiative taken by Apple makes it easier for users to browse through the healthcare apps within a few minutes. Also, the special collection of apps has made it convenient for developers and resellers to make their apps easily discoverable.
Along with the apps developed by targeting the common users, the section will also include apps needed by healthcare professionals. If you are planning to boost your revenue and profits by launching a successful iPhone app, it is a great idea to concentrate on developing an innovative healthcare app. Based on your experience and expertise; you can make a specialized healthcare app by targeting the healthcare professional and common users.
Important Points to Remember while Developing an iPhone Healthcare App
As several reports have highlighted, “the number of smartphone users taking advantage of medical mobile apps by way of mobile healthcare, may rise to an amazing 500,000,000 by the year 2015.” But you must develop the app by keeping in mind certain points that will contribute towards making it hugely popular and successful.
Understand the Latest FDA Regulations: The US Food and Drug Administration (FDA) also acknowledge the tremendous advantages of using healthcare apps. However, FDA requires app developers to comply with certain guidelines to provide the best utility to the users. So you must understand the latest FDA guidelines before conceptualizing and planning the healthcare app. When you comply with the latest FDA regulations, it will be easier to get FDA clearance for your iPhone app. Also, the FDA clearance will add more credibility to your mobile app.
Clearly Explain the Features and Functionality of Your App: An iPhone healthcare app can be developed by targeting the lay users as well as healthcare professionals. If the app targets lay users, you have to provide the relevant information based on his needs. On the other hand, the apps designed for medical professionals will be complex and complicated. So you must describe the features, functionality and usage of the app clearly to make it easier and simpler for the end-user to download the right healthcare app.
Provide 100% Exact, Accurate and Updated Information: Despite investing a huge amount of time, efforts and resources, developers often fail to build a foolproof medical app. While deciding the features and specification of the app, you can never predict its effectiveness in solving certain issues. But you must develop the app to provide 100% accurate and exact information to the end user. You must remember that many users take serious healthcare decisions based on the data provided by the app. The accuracy and reliability of the information will make you app popular through the word of mouth of the existing users.
Test the Medical App Thoroughly: In comparison to normal iPhone apps, a healthcare app for iPhone must be tested and scrutinized thoroughly. Often a minor error may ruin the reputation of the app developer or reseller. So before submitting the app for review, it must be tested thoroughly. The testing process may require you to spend some time, but the extensive testing will enhance the quality and performance of the healthcare app. As the medical app must gain customer trust, you can even consider keeping resources aside for the app testing.
Similar to other mobile apps, the success of your iPhone healthcare app also depends on providing quality user experience. It is also important to update the app regularly based on the feedback and suggestion received from end-users. Also, you must promote the medical app on the right online platforms to attract the potential users. And that is why you should choose your iPhone app development partner very carefully to do all these things right!
We provide iOS app development services. If you would like to know more about our expert iphone app developers, please get in touch with us at Mindfire Solutions.
The world is going mobile and it’s nothing without it. In most cases, our mobile devices are the first things we reach for when we need information. Whether we are waiting at a bus stop, waiting to pick your kids from school or at soccer practice, wherever we go, we just get hooked to our mobiles, we even do it in the grocery store check out line. These same devices are what we should focus on first for delivering the same information that we offer for desktops.
Demand of Mobile development
More and more Smartphones and tablets are being used, outselling desktops and laptops. In this day and age, it’s more convenient and easy to own a mobile device that ties with you anywhere at any time. The mobile device is the only way for some to access the web and we want the most accessible web experience possible for everyone. More and more web users are accessing the Internet through Smartphones and tablets. According to Nielsen, 37% of all US mobile consumers now own smart phones with app-based, web-enabled operating systems and that average data consumption for Smartphone users grew by 89% in the last 12 months.
It is said that mobile will be the primary way people access Google in 2013. Mobile searches have increased 200% to-date in 2012. On YouTube: 25% of traffic and 40% of views on now come from mobile devices, a 300% increase in 2012. Total mobile traffic to YouTube may soon surpass 50%, as it has already in Korea. Mobile is another Internet channel, so not being a part of it, puts you noticeably absent from the commerce sphere.
The challenge for a lot of companies is that on average there are about 75 apps on people’s phones and they use about 11 of them. When a company designs an app they need to figure out their business strategy -what will drive people to use the app and what will they do about it. The Dunkin Donuts’ mobile app makes a lot of sense because they maintain both a brand and retail presence. However, a company like Kraft could design a mobile app, but would face a big challenge defining the app’s consumer need. For many large enterprises and big consumer brands, launching a successful mobile app can directly impact growth. For others, “success” can be a bit more indirect.
Advantages of Mobile Development
The advantages of mobile apps for your business is speed, volume of information and advertising. These mobile apps are becoming so functional and popular among consumers, a Forrester Research report (FORR) predicted that by 2015, nearly half of all corporate-issued devices will be mobile.
A major player like Google, considers itself “mobile first”. Then every business large and small needs to examine what they are doing to thrive in a mobile world. When the web was first introduced, companies scrambled to launch a web application. The rush to get into the game produced some very poor quality web sites and web tools.
History is repeating itself as companies are rushing their mobile strategies and mobile executions. While forming a mobile strategy is critical for most businesses, businesses should take care to engage developers and testers that are focused on quality. More and more of our interaction online, occurs on mobile devices. Over five billion mobile subscribers – about 77% of the world’s population – are online. We must understand the importance of Mobile apps usage which will take our business to greater heights. This brings us to the next quest of finding an efficient mobile application development company.
We provide mobile app development services. If you would like to know more about our expert mobile app developers, please get in touch with us at Mindfire Solutions.
Hint: What does it take to build a successful iPhone app?
Many companies launch at regular intervals to target the huge base of iPhone users. Some developers also constantly upgrade their existing apps to stand out in the crowded app market. But a report posted on Entrepreneur.com highlighted that most apps lose 76 percent of their consumers after the first three months of use. So despite investing a huge amount of time, money and planning, companies often fail to develop a base of loyal users. The inability to attract loyal users also result in a decline in the revenues streams from various sources.
To quote from an interview given by Mr.Todd DiPaola, president of inMarket, a network with over 20 million users, "Building an app is like building a house. You need to put time into thinking about what the rooms are going to look like before you start building." So the key to build viral iPhone app is attention to details. However, the app also needs to be promoted on several popular platforms to catch the attention of iPhone users, and seduce them to try the free or trial version.
Apple requires developers to meet certain technical criteria while making apps that will run its iOS mobile operating system. You also have options to develop apps compatible with iPhone, iPad and iPod touch. But you must concentrate on some key points to target the right users, and build a base of loyal users in a short span of time. It is also important for an app developer to observe the key features of some of the viral iPhone apps, and develop his app by using some of these ideas.
What Makes an iPhone App Go Viral?
Stellar Icon: Most users love to check iPhone apps with appealing and graphical icons. So your choice of icon will have a direct impact on the initial popularity of the app. Based on the nature of your app, you can pick a stellar icon by gathering information and tips from several sources. The social media has further made it easier for you to decide the graphical icon based on outcome of an online survey.
Appealing Copy: Many users decide about downloading a specific app only after reading its description. So the way an iPhone app is described will also have an effect on its popularity. Similar to other ad copies, you must make innovative copies for the app to impress and excite the prospective users. While explaining the features and specifications of the app, you must present the data in a bulleted format. Also, you must include the user reviews to add credibility to your claims. The description must be followed through a direct call to action encourage users to download the apps right away.
Landing Page Optimization: Nowadays, most users initiate web search to gather information about specialized iPhone apps. So you must optimize your landing page to get more users through major online search engines. The landing page must contain the relevant keywords and key phrases to appear at the top of search engine result pages. Also, you can consider specific SEO methods the increase the search engine ranking of the landing page, and make the app viral.
Submission of App for Review: The reviews often add credibility to a newly launched app. Many users even decide about using a specific iPhone app, only after reading the reviews posted on various websites. So you must submit the app to several popular website, where it can be reviewed by the editorial staff. If you have launched a paid app, the editorial staff will need promo codes to access and review apps. You can even distribute promo code among the readers as an initial promotional offer.
Promotional Campaign: Your iPhone app must be promoted on popular online platforms to attract the large number of Apple device users. You can develop and distribute content to highlight various aspects of the application. Along with approaching professional tech bloggers to write articles or blogs on the app, you can also consider promoting the content through guest posting. Similarly, you can make and post a slideshare presentation to highlight the features and benefits of the app in a concise and stylish manner. At the same time, the app also needs to be promoted on popular social networking platforms. You can use your Facebook page to start promoting the app even before its market launch.
High User Rating: Many users even decide about downloading the app after checking its user ratings. A higher user rating also indicates the simple and easy-to-use features of the iPhone app. So you must encourage users to rate the app to enhance its credibility and popularity. At the same time, you also need to concentrate on increasing the app ranking in the app store. Normally, the app ranking is determined based on the number of downloads. You must try to include the app in top 100 to beat your competitors.
The popularity of an iPhone app depends on a number of factors. But you must prepare a comprehensive strategy to develop an innovative way, and promote it through a robust digital marketing campaign. Based on the initial response and feedback of users, you have to update the app regular intervals to attract new users, and retain existing users. Indeed this makes the search for an expert iPhone app development company very challenging.
We provide iPhone App development services. To know what makes us expert iPhone App developers, please visit us at Mindfire Solutions.
